Toyota City, Japan ―Toyota Motor Corporation (Toyota) announces the "LQ", a concept vehicle that leverages advanced technology to build an emotional bond between car and driver. The next generation of the Toyota "Concept-i", a concept vehicle first exhibited at the 2017 Consumer Electronics Show, LQ is equipped with automated driving capabilities and "Yui," a powerful artificial intelligence-powered interactive agent designed to learn from the driver and deliver a personalized mobility experience.
As a mobility company, Toyota believes that when people are free to move, anything is possible. This vision is built on an understanding that mobility goes beyond physical transportation to include the human need to be moved and engaged emotionally.
LQ follows this philosophy under a core development theme of "Learn, Grow, Love." Yui and LQ's automated driving technology, both developed in partnership with Toyota Research Institute (TRI), combine to create a unique mobility experience that builds the relationship between vehicle and driver by learning from and responding to individual preferences and needs. The name expresses Toyota's hope that this approach will "cue" the development of future vehicles that enhance the relationship between car and driver.